The program is dedicated to three target groups – the main group includes managers, traders, representatives
of distribution companies and sales networks, the intermediate group includes consumers, the support group includes administration, opinion leaders and creators and media.
The most important are the activities aimed at establishing direct relations with managers and merchants by participating in international fairs and exhibitions, trade missions, conferences and branch meetings. Planned marketing efforts such as advertising and PR aim to promote European bicolored apples, creating a positive image on the target markets, which in turn will increase awareness and positive consumer attitudes.
European apples grow away from big cities, breathe clean air and bath in the warm sunbeams. They are famous all over the world for unique taste and aroma values.
The variety of European apples will satisfy the diverse tastes of all consumers and will give them a chance for a new taste experience. When they reach for apples grown in special regions of Europe, like Grójec, they will discover delicate sweet & sour note created as a composition of unique climate and soil conditions with carefully developed own methods of cultivation.
What is important, apples are subject to restrictive European standards of the control of production and high standards of storage and transport.
Power of our apples comes from the European soil, knowledge and skills of many generations and a strictly managed production process.
European producers take special care to make their apples always be of high quality. Detailed fruit control consists of several steps – starting with the acceptance process of apples from the orchard by sorting using specialized systems until the final inspection before the shipment.
Thanks to that, every recipient can be sure that fruits look and taste like at the moment they were picked from the tree and they are free from dangerous substances.
European producers attach great importance to production methods – modern and safe for the environment and consumers.
Cultivated apples meet high EU standards. Apples are free from residues of pesticides and fertilizers.
Here you can find out where we promote European apples and discover interesting facts and news.